When it comes to something like a watch we want/need one that is reliable, one that Never Gives Up. The latest campaign from Casio G-Shock is all about just that, facing barriers and adversity to reach the top. To demonstrate this hard-working ethos G-Shock have teamed up with some very inspirational game changers who have championed innovation and creativity to produce incredible results.
In the latest instalment of the Never Give Up campaign the focus is on the rather awesome Oluwaseyi Sosanya, an innovative design engineer who is based in London lives by the mantra ‘revolution not evolution’. Seyi likes to look at things from an entirely different viewpoint to create functional, useful products or tools. He has already designed the hugely popular bamboo iPhone case and the gravity sketcher system.
The G-Shock watch from the AW14 collection that has been tied to Seyi via Never Give Up is the GA-1000-2BER which comes from the aviator series. The timepiece is pretty packed full of technology so it is plain to see why is makes a perfect match for design guru Seyi. At the heart of the watch is twin sensor offering a compass and a thermometer. A bold and durable statement watch that will be with you for quite some time before it even thinks about giving up!
For all the lowdown on the Casio G-Shock Never Give Up series click here.
This post has been sponsored by G-Shock however all views and words are my own.